evalutaion question 5 :How did you attract/address your audience?

Evasion included many conventions to attract the desired target audience. The main point when trying to attract a particular audience, is to make references that only their sub-culture, rather than wider society, can relate to. This makes small groups of people with a strong identity feel understood, and they are usually very enthusiastic about the rare movies that express their attitudes and way of life.The use of social networking sites such as Twitter were used to canvas ideas and opinions for Evasion.This was used to show questionnaires and for feedback and response.

 The easiest way to make specific references to small sub-cultures is through the mise-en-scene and the language. We used some slang in the script of Evasion such as the line "My man won't know what hit him" but did not take this idea too far as this could be considered unprofessional because it may repel more people than it attracts, especially people such as film critics, whom are unlikely to be part of the target audience and therefore may become uninterested if there are lines which they do not understand.This could lead to negative feedback and less of the target audience would be likely to watch Evasion due to the bad reviews. 

The whole cast are young males in the UK which would make this audience feel greatly represented and understanded, and of course two sides are shown, the pursuers; who were the more evil people in the script, and in contrast; the supposedly innocent man-on-the-run. Other aspects that the target audience can relate to are the appearance of the characters, which include popular fashions among young men in the UK who follow the urban sub-culture, and the setting which of course portrays a typical neighbourhood on the outskirts of London, which would look similar to where many of the target audience who have grown up or lived in a city or the outskirts of for a large portion of their lives. 

Some scenes such as the one where the kingpin is speaking in a hostile manner to the henchman over the phone, may appear quite shocking to older generations who in some cases would not expect to hear such aggressive speech towards so that lead to negative response. The portrayal of a gun in the film also may appear shocking to these people as most UK residents have never seen a gun on the streets, which is of course an idea incorporated in our movie. 

The audience sees the storyline from the perspective of the henchmen if anyone. The only point of view shot used is one of the henchman watching the man on the run crossing a road. The viewer, following the henchmen's characters would develop an opinion, and hope for the man on the run to escape, as they can see the henchmen's and kingpin's aggressive attitudes and violent intentions, which would put them off the character. This idea of the audience developing a preference of a certain character, and siding with them, would make them more intrigued by the movie, and create more suspense when their favourite character is in danger of being captured or killed.